BlueSmelting Explainer
Project Type
animated video
Client
rio tinto
In 2024, I produced an animated explainer video showcasing Rio Tinto’s groundbreaking technology, BlueSmelting. This process has the potential to significantly reduce carbon emissions during ore processing.
The purpose of the video is to improve Rio Tinto's social licence to operate. Final videos are shared via Rio Tinto social media channels to explain a technical concept to the target audience (perspective and current staff, investors and general public).
I worked with the client to create a storyboard showing a step-by-step process in designing and building a 2D animation that explains BlueSmelting. It included the client-supplied script with detailed information on camera movements and animations within the scenes, and any additional graphics required to complete the story. This served as a blueprint to animating four final videos in two different sizes: Two in English and two in French with voiceovers, captions and Rio Tinto music.
results
- 209 views of the English version and 66 views of the French version on YouTube over the past month (information current as at 25 February 2025).