10 Year Celebration
Project Type
celebration campaign
Client
qinetiq australia
In 2018 QinetiQ Australia celebrated its 10th year of operation and to mark the occasion, we ran a campaign in April and May of that year. Responsibilities included coming with the creative for the campaign and applying it across multiple channels such as video, print, email marketing, website, intranet, social media and merchandise (employee gift). The look and feel is inspired by the 10 year wedding anniversary represented by the silver and blue colours in celebration cards, and gifts that are traditionally made out of light metals such as aluminium and silver.
results
- 10 year celebration eDM campaign quiz with Defence Connect
Open rate 24.8%, total opens 6,769, click rate 4.6%, total clicks 987,recipients 15,859. (Source: Defence Connect).
Overall survey responses 459, 100% completion rate, average time spent 1 minute. (Source: SurveyMonkey) - Employee video post on LinkedIn
29 Likes, 3 Comments and 4,457 Views - Employee video post on Facebook
231 Video Views, 520 People Reached and 35 Reactions - Top driver on the QinetiQ.com.au website from April to June 2018.
Statistics current as at 29 May 2018.