Celebrating 10 Years in Australia
QinetiQ Australia is a people-based company that provides impartial advice and services to the Department of Defence, government and industry. It was formed in 2008 when its parent company QinetiQ Group plc based in the UK acquired a number of private companies specialising in aircraft structural integrity and defence advisory.
In 2018 QinetiQ Australia celebrated its 10th year of operation and to mark the occasion, we ran a campaign in April and May. I came up with the creative for the campaign which was applied across multiple channels such as video, print, email marketing, website, social media and merchandise. The look and feel is inspired by the 10 year wedding anniversary where silver and blue colours are applied to celebration cards and gifts are traditionally made out of light metals (such as aluminium and silver).
Some highlights on social media include:
- 29 Likes, 3 Comments and 4,457 Views on LinkedIn Post that includes the employee video, and
- 231 Video Views, 520 People Reached and 35 Reactions on Facebook post containing the employee video.
*Statistics current as at 9 May 2018.