Blue Belle

The brief for this project was to create a short animated piece of branded identity for an event endorsed by a character mascot created in a 3D environment. I produced a character called Blue Belle to promote a blueberry flavoured coffee to a chosen audience. There were three stages to the development of the character and the environment: 3D Design Pre-visualisation (includes animatics and PDF document), Flythrough Video and Final Branded Video.

3D Design Pre-visualisation

The purpose of a Pre-visualisation is to put together a plan on how the video will be designed and what the flow of it will be. It contains a SWOT analysis, moodboard, sketches of the character and the environment, influences/design style, storyboard, logo and colour scheme, including the animatics. The animatics helped formulate and develop a story that would engage the target audience. A voiceover in an Australian accent was added, as well, to bring an Australian feel to the story.

Flythrough Video

The Flythrough Video is a first cut video where each 3D element has been modelled and partly textured. It doesn’t include any logo or branding elements but shows the creative intention.

Final Branded Video

The Final Branded Video contains the final modelled character and environment (except the kitchen), correct lighting, textures, dynamic camera angles and branding.